Wednesday, August 1, 2012

Email to Apple CEO Tim Cook

More is less, or is variety the spice of life?

Here's a copy of a message that I recently emailed to Apple CEO Tim Cook:
Is Apple competing with itself? Surely you are aware that, when Steve Jobs returned to Apple in 1997, Apple was on the verge of bankruptcy which he saved by slashing the number of Mac models and accessories. Since then, Apple's lineup of producs has again increased, much to the confusion and dismay of some of its potential customers. Currently the iMac comes in two sizes and an array of specifications. In addition, Apple offers a choice of 3 iPads, 3 iPhones, 4 iPods, 3 MacBook Pros, plus the MacBook Air, the Mini, the Mac Pro, Apple TV, 2 routers, and Time Capsule. Is Apple truly "maniacally committed" [your words] to producing the best products, or is the goal to attract more buyers, even if some of the models are inferior to others but cheaper not just in price? "Those who cannot learn from history are doomed to repeat it."
No response as yet and none expected, but still…

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