Tuesday, May 3, 2016

Find my Apple

Yes, indeed, Apple has lost its way. Time for Apple to look to its beginnings when it was so beloved because of its software—not for how big, small, light, thin, beautiful, colorful its hardware was. Time for Apple to forget about integrating its software for its multiple devices at the cost of its software's excellence. Apple should now be looking to improve its software that will rival those of companies like Adobe and Microsoft. At one time, Apple's Pages, Numbers, and Keynote programs appeared to be headed that way but lurched backward when it dumbed them down for the sake of integration.  An iMac is not an iPhone, a MacBook Pro is not an iPad, etc., etc. Individuate; don't integrate. And what about Safari? Time for a more sophisticated, bug-free, crash-proof browser.

Oh, Apple, how you have strayed!

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